Nivea Case Study Questions

Questions 1. What is a consumer-led merchandise? A consumer-led increase is a crossway that responds to the needs of consumers in the grocery store. 2. NIVEA does grocery interrogation, what be the two types of interrogative? - Qualitative investigate: A manner of advertising interrogation that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative investigate: A method of advertising look into that emphasizes measurement of sexual relation incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar functionable piece of a market whereas a push-down store market refers to a broad, non-targeted demographic. 5. A product go off both be market-orientated or product-orienta ted, which of the two types of product has NIVEA adopted? 6. What is the difference of opinion between a product feed and a product mix? A product range is a undecomposed list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items construct or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table.

8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will bargain it, to what extent do you prize this is true? I thin k it’s completely true. 9. NIVEA h! as various promotional processes available to it, what are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can march on their products on TV or by news makeup advertising. Below the line: use of indirect promotional methods such(prenominal) as common relations. Nivea can launch their products to a wide-cut audience at events or trade fairs. They can gain their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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