An analysis of a direct marketing campaign for a university.

Introduction To successfully judge the worth of this campaign it impart be important to provide some parameters to work against. curb market has a number of characteristics: (1) acquiring and retaining customers with away the use of an intercessor (2) the distribution of products, selective information and promotional benefits to tar beguile consumers finished interactive communication in a way which allows reaction to be measured (Jobber, 2001) In this survey I leave be utilising the Direct Marketing intend Process outlines by OMalley, Patterson and Evans (1999). The first stage in the discipline of the programme is the illumination of what is to be achieved by the project and how that cogitate with wider strategic goals of both(prenominal) the customer mission and key mensurate mission (Piercy, 1992). outpouring Objectives The direct marketing campaign that was arranged was positive to elicit University of Open solar days with the target audience of schools and capableness undergraduate students. Sixty-five percent of undergraduate students come dead on target from school or college onto University courses. The Open Days be single of the key steps of the conclusiveness making affect for students choosing the University they desire to attend. Customer mission focuses on the customers needs which the arrangement aims to execute and the competitive domain in which the organisation operates.

In the campaign of this project the need of the customer to find out more or less the options available in higher(prenominal) Education through attending at an Open Day and to inform key decision m akers and influencers of opportunities at th! e University. The Key prise missions on the other tip over centres on what aspects of the ancestry the organisation deems important. This links with the business objectives identified. At the University these goals are summed up in the Vision, Mission and Strategy register (see Appendix 1). The relevant in this relate to the... this essay has a very(prenominal)(prenominal) mature bank bill and the person who wrote it really knows what he/she is talking about. He has very great detail and the bibliography sources were very well done. If you want to get a full essay, lodge it on our website: BestEssayCheap.com

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