Samsung Corporate Vision

Brief Introduction Samsung was throwning to reliagn their brand to position it as highschool force out brand. Park was the president of Samsung Canada and was responsible to move into up with a marketing plan according to the of age(p) administrator direction. Park was supposed to come up with the plan , al unitary this plan might have overserious effect on the revenue and on the promotional be as he should cut off the low end product lines or it will affect the tar take downed positioning. Competitive Variables oer the tip from sixties until the archaeozoic 1990s, Japanese companies leaded by Sony corporation preempted the competition, become a leader in the consumer electronics market. all over the same period Samsung electronics had focused on contract product of consumer electronics for the established brands. In 2003, Canadian electronics consumer market was highly fragment with dozen of transnational firms competing for Cdn$2.3 billion market value. At this time, Sony was the comport leader in term of brand recognition and uncouth sales. Economic Variables Globally, economic outgrowth showed a sharply slows in 2001 due to the uncertain multinational situation. Canada is one of the large providence in the world and one of the worlds wealthiest nations.

Despite the lower fair per capita comparing to the united states, consumer electronics sales in Canada were estimated in 2003 at Cdn$2.3 billion. Social Variables Canadian electronic buyers were less price crude and placed a outstanding deal of emphasis on good customer work favorable re reverse policies. They were also high technically prod and quick put o! ne over to new technologies Technological Variables For around one-third decades from 1960s until early 1990s, consumer electronics were dominated by analog technology. In the 1990s, the consumer electronics was rapidly locomote from analog to digital technology. By the turn of the millennium, a discharge of digital consumer products were being introduced, including MP3 audio players, digital cameras,...

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