Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee is preparing to launch a innocent convergence,Azizs Honey-Nut Chocolate Bar,in amaturing commercialise.Despite the presence of different foreign swords imperious in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide push campaign program. A prime purpose is modifying the attitude of the consumers more or less taking East Pakistani chocolate instead of foreign brand chocolate. The primary merchandise objective of this plan is to rule a unit sales of 1 million,the primary pecuniary objective is to achieve stolon year sales taxation of 7million taka,keep first year losses less and break even so early on in the second year. Current market Situation- Aziz milk chocolates is soon a declining product in market.The product i svailable in few selec ted small shops in Dhaka,and opposite cities and district levels,Aziz milk chocolate has lost it smarket position cod to weak promotion,lack of brand aw argonness and image,failure to create new features in rate to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to gain ground the estimated fortune in market ,Aziz milk chocolate should guardedly focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of children and offspring adult people.Children aged 3! -16 and young adults aging 17-35 eld olders are the primary consumers of chocolates produced by aziz milk chocolates.Currently different multinational chocolatee brands are dominating in the market and consumers are astray get the foreign brands paying much more than the topical anaesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: BestEssayCheap.com

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